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Your First Document - Loyalty Back to Basics

Access your first document immediately - our guide to Loyalty from the foundations up.

Loyalty is much more than just points and rewards – it’s also about data, insights, analytics, personalised experiences and above all it’s about relationships. It’s essential to build a loyalty strategy from the foundations up; understanding the motivations of the customers and the behavioural changes you wish to see. 

This paper provides you with a guide to the foundations upon which you can build your loyalty strategy, starting with the basics of loyalty, the types of loyalty programme available and how to define the measures that will assess the performance of the programme.